Post about "Ecommerce"

ECommerce Business Solutions: Do Your Research First

Every where you look or go on the net you read how anyone can open an ecommerce business, online business and get rich easilly and do it overnight. Beware of these snake oil salesmen all they will do is take your money and leave in the lurch!Now do not let the above scare you off from the dream of starting your own online business, because anyone with a home computer can open and run a successful online business, for VERY little money. There are lots of excellent ways for someone with little or no experience to open and run an Internet Store or specialty shop from home. Ther is plenty of low cost hosting deals, Internet Malls, etc. all exist for people who do their homework.The hard part is finding products to sell without getting ripped off by the thousands of “middlemen” out there who are just waiting for you to come along and fall into their traps, scams and ripoffs. They have supper sales letters and are good at what they do, and they’ll rip you off if they can for every cent you have, then just leave you wondering what happened. The key to avoiding these scams and traps is having the right information available to you.More and more people online are catching that desire and dreams of working at home. Dreams of being able to quit that day job, early retirement, or just being able to supplement the regular income. Everyone would love to run their own ecommerce business and sell on the Internet. All economic indicators, independent reports and government statistics points to the fact that ECommerce and online business ventures are getting bigger and bigger each and every year. Now this is a very good thing for you and me. The growth in ECommerce is in part the result of small, homebased Internet businesses carving out their own niche and their own chunk of the multi billion dollar ECommerce business pie. Ecommerce is riding a huge wave that won’t cease. It just keeps getting bigger and bigger. Right now there iS money to be made, and plenty of it to go around.The thing is how to get started, even the seasoned computer user knows little or nothing about hosting, merchant account, shopping carts or even about building your website for an ecommerce business. Starting your own ecommerce business is the most rewarding thing you can do just do your due dilligence and watch out for the scams and crooks that are out there. There are good and honest people out there willing to help you in this adventure and you can succeed.If you want to start your Home based Internet Business for very little cash outlay, you need Wholesale Suppliers who Drop Ship for you. Suppliers that drop ship send all the products you sell directly from their warehouse to your customers, with your business name on all the items sold. All you do is take the order from your customers and pass it to the distributor. You keep the difference between the wholesale price the distributor charges you, and the retail price you sell to your customer for.The real wholesalers and dropshippers you can trust can be hard to find. They don’t market themselves as Internet Wholesale Supplier. They are established wholesale companies who have been supplying big chains like Sears and Kmart for a very long time. They Do Not charge you a membership fee to sell theior products, do not be taken in by these scams.When looking for a legitimate drop shipper, here are a couple of things to watch out for:1)Do Not trust any Company that tells you they will set up your whole site with products, these people will not make you successful. They get richer from the excessive set-up and hosting fees.There are lots of legit sites out there that will setup your ecommerce store for you! So don’t get the above mixed up with real ecommerce hosting.2)Do Not get caught up with what I call the “middlemen” they ask for a membership or a setup fee. Real wholesalers and dropshippers do not ask for these things!3)Last but not least you can believe this old saying “If it sounds to Good It Is!”Just Know you can and will succeed in ecommerce if you just take some time to look for the right people and business to be associated with!

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.